What to Consider When Coming Up With Your Brand Positioning
Be your own Nike: Position your brand to succeed in a new market
Nike's Brand Positioning: Just Do It, But Differently
How The Nike Brand Positioning Strategy Conquered All
Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
Graham Robertson, Beloved Brands on Twitter: "You can use our process for to use brand positioning to differentiate your brand for any type of business. Here are two brands you will know